In 2016, Holy Innocents Area Catholic Elementary School (A.C.E.S.) officially changed its name to just Holy Innocents School. To go along with the new name, I created a new logo. I took inspiration from the old logo, but focused more on making the mark bold as well as giving more prominence to the religious iconography. Over the years, as more marketing pieces were needed, I made a few simpler secondary logos. These versions incorporate the religious identity while eliminating the ‘heavy’ visual of a shield and banner.

Secondary Logos